In the cacophony and crowded hubbub of social media, it’s nearly impossible to know who’s listening. Nate Larson and Marni Shindelman’s “Geolocation: Atlanta” project has its ear to the ground, mining (and revealing) the increasing divide between public and private when broadcasting one’s thoughts on Twitter. By discovering and photographing the real-world locations of tweets, Larson/Shindelman are new kinds of documentarians whose photographic subjects declare themselves in less than 140 characters.

Seamlessly weaving together video, still photography, and geo-based data-mining, Larson/Shindelman’s project gives significance to insignificance, revealing the most innocuous thought (tweeted) as a permanent act of infinite possibility.

“Geolocation: Atlanta” was exhibited on 8 digital billboards throughout the Atlanta metro area starting Oct. 1st, 2012, and was witnessed by more than a million commuters and pedestrians during its installation.